Design & People identify how design can intervene to make a contribution to the ongoing efforts to improve the lives of people disadvantaged by war, disability, and political and environmental conditions. We unite and encourage graphic, industrial and architectural designers to use their experience and skills towards social and humanitarian projects. Mission: Design For People In Need.

Home

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Project: Ready Reckoner of Disability Laws in India (Dec 2005)
Patron: Shishu Sarothi, Assam
Design Requirement: An 8 page, simple 2 or 3 flat colour booklet, listing out the Laws and Rights of the Disabled people under the Indian Constitution. This was to disseminate information like a Ready Reckoner, for anybody and everybody. It was to be given primarily to government officials and bureaucrats to sensitise and educate them. Shishu Sarothi did not have funds to do a 4-colour offset product, but they were afraid that a typically 'official looking' piece of work would not engage an already busy official. Shishu Sarothi approaches Design & People to provide a solution that would be attractive, easy to follow, and portrayed disabled people in a positive and inspiring manner, rather than the usual manner of seeking pity and help.

Design & People Solution: At first it was decided that while the inside pages would be single or double colour, the cover had to be 4-colour offset. Design & People made several cover concepts that portrayed a positive outlook, were bright and cheerful. Somehow, the delivery vehicle: a booklet in this case, was found to be run-of-the-mill (something the officials & bureaucrats receive day in and day out). Besides, once the booklet is opened and read, it would be forgotten. We wanted a delivery vehicle that would engage the reader on a daily basis. So Design & People came up with the idea of a Year/Wall Planner, which had the calendar, enough space for images, space for one to scribble notes, and all the laws neatly placed at the bottom in a very readable format. This way we ensured that the Information stayed on the reader's wall for 365 days. And we got ActionAid! to foot the printing bill!

Download PDF | Download Open Files (.CDR) | (.AI)